Our Contributors
Micène Fontaine, Director
- Website: www.designarts.net
- Bio: Director of Educational Programs for Design Arts Seminars, Inc.
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Posted 5 Steps to Attract More Clients to Design 'N Architecture
As mentioned in an earlier tweet, I (and 400 others) attended a conference call with Nika Stewart and Sydni Craig-Hart. During the hour-long call, the two successful businesswomen outlined five steps design professionals should take to attract more clients. Here we go (my favorite is under # 4 but you need to implement all 5 to reap the benefits of the synergy): 1) Discover Your True Value What do you bring to the table? What sets you apart? What is your expertise? What is your niche market? Who do you serve? Who is your ideal client? I suggest jotting...
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Commented on Beyond function to art
Just came across Matt Gagnon's profile and love his work. Not sure if it's "beyond art to function" or "beyond function to art". Either way, it fits the bill and is - I believe - a nice illustration of the...
Dr. Tait Martin
- Website: www.drtaitmartin.com
- Bio: Dr. Tait Martin is beginning his seventeenth year as a communication, marketing and advertising professional. An Emmy, Telly and Addy award winner, Tait is the the President and CEO of The iNSiGHT Cooperative, a national network of researchers and content professionals who help organizations better define the way they reach the people who matter to them. Tait's career experience includes stints as vice president and director of research for the national social marketing and advertising agency, Salter>Mitchell/Marketing for Change; the communication director for one of the largest United Way organizations in Louisiana; spokesperson for a major state government agency in Florida; marketing consultant to several industry and professional organizations; faculty member at four top-tier higher education institutions; and morning radio talk show host.
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Posted Deliver on your promise to Design 'N Architecture
"It is an immutable law in business that words are words, explanations are explanations, promises are promises but only performance is reality."~American Businessman Harold S. Geneen Throughout this entire series, I've been speaking about "business promises." While it's important to have a "promise" to build your business on, the vital thing is to deliver on that promise. This alone is what the customer will remember. As a close to this series, I felt it best to conclude with a short list of statements/questions that you should keep top-of-mind:• NO AMOUNT OF MARKETING CAN OVERCOME CONTINUAL POOR COMPANY PERFORMANCE. • If you promise...
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Posted Listen to Design 'N Architecture
"Do what you do so well that they will want to see it again and bring their friends."~Walt Disney Disney's quote is the epitome of what companies should strive for: satisfied customers who do your marketing for you. In the meantime, you have to rely on strong marketing materials. This post will focus on how to evaluate your advertising collateral. One of the biggest mistakes companies make is spending money producing a marketing piece and realizing that it's too complicated or too ugly when it's too late. Hopefully, after reading this, it won't happen to you. First, find someone who...
Ira Tattelman, AIA, LEED AP
- Website: www.designartsseminars.com/courses/Instructor.cfm?lngOrgInst=50&lngCurInst=50
- Bio: Ira Tattelman is a DC-based architect, artist, speaker and author of several essays and reviews. While at Adamstein & Demetriou, a firm which focuses on hospitality, Ira oversaw the design and construction of several restaurants that used project-specific pieces by artists. Currently at Eric Colbert and Associates, a firm which focuses on hi-rise residential, he incorporates artist works in both exterior and interior locations. Found in public venues, galleries and group shows, Ira's art focuses on spatial relationships, through photography, acetate overlays and installation. Ira has been invited to speak at several conferences sponsored by the Architectural Research Centers Consortium, Association of Collegiate Schools of Architecture, Environmental Design Research Association, Society of Architectural Historians, American University, and the Universities of Chicago, Minnesota and South California.
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Posted Beyond function to art to Design 'N Architecture
What should a chair or sconce look like? Should its use be obvious or something to decipher and discover? Today, I want to write about furniture and lighting that interact with and enliven their surroundings. I'm talking about design that goes beyond function to become art, objects that have a distinctive personality and point of view. They evoke humor and emotion; they offer innovation without over-complication. Scott Burton, who died in 1989 at the age of 50, is best known for creating public sculpture that walks a fine line between art and furniture. Purchased by museums, corporations and collectors,...
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Posted ART to walk on, listen to, touch to Design 'N Architecture
In the art world, museums are trying to change the game by hiring new directors. Jeffrey Deitch, a New York art dealer, has been hired to lead the Museum of Contemporary Art in Los Angeles. At the Cooper-Hewitt National Design Museum in New York, they hired Bill Mosgridge, a design practitioner, industrial designer and businessman. These museums are trying to shake things up. The simple act of turning a developer owned condo into a gallery for one night is gaining popularity, bringing creative types into contact with those looking to buy a place. Developers get foot traffic while artists...
Rosemarie Rossetti, Ph.D.
- Website: www.udll.com
- Bio: Rosemarie Rossetti, Ph.D. is a powerful speaker whose presentations help design professionals integrate universal design and "green" building features into their projects. Rosemarie was a catalyst in building the Universal Design Living Laboratory, a national demonstration home and garden in Columbus, Ohio to showcase universal design and "green" building practices. Since March 2006, her accessible housing column is published in Action Magazine, a national publication of the United Spinal Association. Rosemarie understands the benefits of universal design from personal experience as a person who uses a wheelchair.
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Posted How to Build a Green Home to Design 'N Architecture
If you are looking to build or remodel a home that is more energy efficient, healthier, and uses more renewable and recycled materials, then build it "green." Green homes are environmentally friendly and cheaper to operate. There are many resources and organizations that focus on green building and give consumers tips. The U.S. Green Building Council (www.usgbc.org) is the nation's foremost coalition of leaders from across the building industry working to promote buildings that are environmentally responsible, profitable, and healthy places to live and work. This non-profit organization has the LEED for Homes program in place to certify homes based...
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Manuel León Ponce
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Rapid Press
"For well over 10 years, Design Arts Seminars' business cards, custom binders, pocket folders and brochures have all been produced by Rapid Press. What Rapid Press delivers in terms of quality, service, reliability, professionalism and peace of mind is - put quite simply - priceless (but never overpriced). I encourage you to contact Rapid Press for any of your printing and mailing needs (small or large). Call Lourdes at 1.800.828.7346 or request a quote online."
Micène Fontaine, Director of Educational Programs
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