Dr. Tait Martin: February 2010 Archives

Feb12
By Dr. Tait Martin

Deliver on your promise

"It is an immutable law in business that words are words, explanations are explanations, promises are promises but only performance is reality."~American Businessman Harold S. Geneen Throughout this entire series, I've been speaking about "business promises." While it's important to have a "promise" to build your business on, the vital thing is to deliver on that promise.  This alone is what the customer will remember. As a close to this series, I felt it best to conclude with a short list of statements/questions that you should keep top-of-mind:• NO AMOUNT OF MARKETING CAN OVERCOME CONTINUAL POOR COMPANY PERFORMANCE.    • If you promise...
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Feb 5
By Dr. Tait Martin

Listen

"Do what you do so well that they will want to see it again and bring their friends."~Walt Disney Disney's quote is the epitome of what companies should strive for: satisfied customers who do your marketing for you.  In the meantime, you have to rely on strong marketing materials. This post will focus on how to evaluate your advertising collateral.  One of the biggest mistakes companies make is spending money producing a marketing piece and realizing that it's too complicated or too ugly when it's too late. Hopefully, after reading this, it won't happen to you. First, find someone who...
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The late Manuel León Ponce founded Design Arts Seminars in 1992 to share his vision and inspiration for design and architecture with colleagues in these vocations. Enormously gifted and with an insatiable appetite for the pursuit of knowledge in the fine arts, he was foremost a teacher and educator. His gifts for teaching were exemplified in his position of Associate Professor of Interior Design at Florida State University and recognized in 1991 and 1994 when he received the university's prestigious Excellence in Teaching award. Manuel León Ponce passed away on January 9, 2001, after a two-year battle with brain cancer. For more information regarding our founder, visit designarts.net

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